What's happening in digital.
Notes from the field on digital marketing: search visibility, ad optimisation, conversion rates and e-commerce.
Visibility 14 August 2026 · 7 min read
Is your brand visible inside AI assistants?
People now type the question to an assistant, not a search box. How do you measure this new surface, and where do you start?
Read the articlePerformance · 30 July 2026 · 6 min read
Does site speed really affect conversion?
Is the impact of a hundred milliseconds overstated? We look at the numbers from our own client dashboards.
Read the articleAdvertising · 16 July 2026 · 8 min read
Allocating ad budget across channels
Piling it into one channel is wrong; splitting it evenly is too. A practical way to distribute budget through staged tests.
Read the articleConversion · 2 July 2026 · 5 min read
Why cutting form fields works
What happened when we took a fourteen-field form down to four? The relationship between field count and completion.
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SEO 18 June 2026 · 9 min read
A technical SEO checklist before you launch
The twelve items most often missed when a new site goes live. All of them checkable in half an hour.
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E-commerce 4 June 2026 · 7 min read
Why marketplace stock matching breaks
Overselling is usually not an integration bug but an identifier mismatch. On barcodes, SKUs and variants.
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Content 21 May 2026 · 6 min read
Building a content calendar you can sustain
What content plans that start strong and stall by month three have in common. How to set a realistic tempo.
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Brand 7 May 2026 · 6 min read
Don't write a brand guide nobody opens
Instead of a hundred-page PDF, how do you build a system the team actually uses? The parts of a workable guide.
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Measurement 23 April 2026 · 7 min read
What a monthly report should actually measure
Impressions and clicks feel good but drive no decisions. Three metrics that do, and how to present them.
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Guide 9 April 2026 · 8 min read
Seven questions to ask when choosing an agency
Comparing prices is not enough when collecting proposals. Seven questions that reveal a lot in the first meeting.
Read the articleLet us take a look first. Free.
We review your site, your search visibility and your ad accounts, then send a findings report within 48 hours. We ask for no commitment in return.
- Site speed and technical health
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- Visibility in AI answers
- Ad account review
- A prioritised list of findings