https://musteri-ornegi.com/en/blog/ Notes from the field on digital marketing: search visibility, ad optimisation, conversion rates and e-commerce. en-US https://musteri-ornegi.com/en/blog/visibility-in-ai-assistants/ https://musteri-ornegi.com/en/blog/visibility-in-ai-assistants/ People now type the question to an assistant, not a search box. How do you measure this new surface, and where do you start? Visibility Fri, 14 Aug 2026 09:00:00 GMT https://musteri-ornegi.com/en/blog/does-site-speed-affect-conversion/ https://musteri-ornegi.com/en/blog/does-site-speed-affect-conversion/ Is the impact of a hundred milliseconds overstated? We look at the numbers from our own client dashboards. Performance Thu, 30 Jul 2026 09:00:00 GMT https://musteri-ornegi.com/en/blog/allocating-ad-budget/ https://musteri-ornegi.com/en/blog/allocating-ad-budget/ Piling it into one channel is wrong; splitting it evenly is too. A practical way to distribute budget through staged tests. Advertising Thu, 16 Jul 2026 09:00:00 GMT https://musteri-ornegi.com/en/blog/why-fewer-form-fields-work/ https://musteri-ornegi.com/en/blog/why-fewer-form-fields-work/ What happened when we took a fourteen-field form down to four? The relationship between field count and completion. Conversion Thu, 02 Jul 2026 09:00:00 GMT https://musteri-ornegi.com/en/blog/technical-seo-checklist/ https://musteri-ornegi.com/en/blog/technical-seo-checklist/ The twelve items most often missed when a new site goes live. All of them checkable in half an hour. SEO Thu, 18 Jun 2026 09:00:00 GMT https://musteri-ornegi.com/en/blog/why-marketplace-stock-breaks/ https://musteri-ornegi.com/en/blog/why-marketplace-stock-breaks/ Overselling is usually not an integration bug but an identifier mismatch. On barcodes, SKUs and variants. E-commerce Thu, 04 Jun 2026 09:00:00 GMT https://musteri-ornegi.com/en/blog/building-a-content-calendar/ https://musteri-ornegi.com/en/blog/building-a-content-calendar/ What content plans that start strong and stall by month three have in common. How to set a realistic tempo. Content Thu, 21 May 2026 09:00:00 GMT https://musteri-ornegi.com/en/blog/brand-guidelines-people-use/ https://musteri-ornegi.com/en/blog/brand-guidelines-people-use/ Instead of a hundred-page PDF, how do you build a system the team actually uses? The parts of a workable guide. Brand Thu, 07 May 2026 09:00:00 GMT https://musteri-ornegi.com/en/blog/what-monthly-reports-should-measure/ https://musteri-ornegi.com/en/blog/what-monthly-reports-should-measure/ Impressions and clicks feel good but drive no decisions. Three metrics that do, and how to present them. Measurement Thu, 23 Apr 2026 09:00:00 GMT https://musteri-ornegi.com/en/blog/questions-to-ask-an-agency/ https://musteri-ornegi.com/en/blog/questions-to-ask-an-agency/ Comparing prices is not enough when collecting proposals. Seven questions that reveal a lot in the first meeting. Guide Thu, 09 Apr 2026 09:00:00 GMT